Synchronized lighting, handlebar-controlled turn signals, and connected brake lights bring bike and helmet together for everyday family riding.
Hong Kong — September 29, 2026
UNIT 1, the smart helmet brand redefining urban cycling safety, and TARRAN, the electric cargo bike brand, are bringing their connected riding experience into focus with a joint campaign launched on September 7.
Built around a simple idea — “Your bike. Your helmet. Now moving as one.” — the collaboration connects TARRAN’s L1 Series bikes with UNIT 1 Smart Helmets to help riders communicate their intentions more clearly on the road.
As families return to school routines, the partnership puts connected safety into an everyday setting: the morning school run, the ride to work, and the journeys in between. Bike and helmet lighting work together, making the rider’s next move visible from both.
La bicicleta y el casco
Through TARRAN’s Smart Helmet Sync, riders can operate a compatible UNIT 1 helmet’s turn signals directly from the L1’s handlebar buttons, without an additional helmet remote. Brake-light signals are synchronized too: when the rider brakes, the helmet’s brake light responds alongside the bike.
The experience follows three simple steps:
- Switch on. Start both the bike and helmet. Once paired, their lights stay connected.
- Ride in sync. Control helmet turn signals from the bike’s handlebars, keeping hands on the bars and attention on the road.
- Brake together. The helmet’s brake light responds when the bike brakes, helping communicate slowing and stopping to surrounding traffic.
It is a practical expression of UNIT 1’s approach to Active Safety: extending the helmet’s role beyond impact protection to help riders stay visible and communicate throughout the ride.
«Tarran y UNIT 1 comparten una misión que, en la actualidad, abordan desde el ámbito de las bicicletas y el de los cascos, respectivamente: ambos queremos animar a más personas de todas las edades a practicar el ciclismo... y a hacerlo de forma segura. En ese sentido, se trata de una unión perfecta en el mundo del ciclismo y estamos realmente ilusionados por contribuir a dar forma al futuro del ciclismo conectado junto a ellos».
Juan García Mansilla, cofundador y director de producto (CPO) de UNIT 1
Own the school run
The campaign brings together TARRAN’s focus on family mobility and UNIT 1’s expertise in smart rider safety. The result is a connected experience designed around the way people use their bikes every day, with lighting and signaling that work together as part of the ride.
«La búsqueda de la excelencia en el diseño por parte deUNIT 1y su rápida innovación en materia de seguridad inteligente para los ciclistas son verdaderamente inspiradoras. A medida que las bicicletas eléctricas se convierten en una parte integral de la vida cotidiana de las familias, estamos encantados de asociarnos con UNIT 1 para ofrecer una experiencia de conducción perfectamente conectada y tecnológicamente avanzada que priorice tanto la seguridad como la experiencia».
Ben Kwok, Founder & CEO, TARRAN
Compatibility and availability
The integration is available for UNIT 1 AURA, NEON, and FARO helmets with TARRAN L1 Series bikes, including L1s and L1m.
To connect, riders update their helmet to the latest firmware through the UNIT 1 app, then pair it through the bike’s touchscreen under Accessories > Add-on devices > Extra devices. Both the bike and helmet must be switched on at the start of each ride.
The collaboration page brings together integration details and separate shopping destinations for UNIT 1 helmets and TARRAN bikes, including current back-to-school offers.
Discover the collaboration at unit1gear.com/pages/tarran.
Acerca de UNIT 1
UNIT 1 develops high-end smart safety gear and connected ecosystems for cycling and urban micromobility, expanding the definition of rider protection far beyond traditional impact protection.
Using lights, turn signals, brake lights, and an advanced sensor suite, UNIT 1 has created the only two Smart Helmets on the planet with 5 stars from Virginia Tech safety ranking – lifting the bar of what a helmet can do for its rider.
Since 2023, UNIT 1 has pioneered the connectivity between helmets and e-bikes – originally with Stromer and now expanded into other brands - making it the leading authority in e-bike-connected helmets.
Trusted by more than 60,000 riders globally, UNIT 1 engineering blends highly sophisticated, award-winning aesthetics with cutting-edge technology to make riders impossible to miss.
About TARRAN
Founded in 2023, TARRAN is committed to creating smarter, human-centered mobility experiences with green energy and intelligent systems, driving the transition to a sustainable future.
Coming from leading technology companies such as DJI Innovation and Insta360, we believe in and specialize in using technology to solve real-world challenges while making a positive contribution to the world we all live in.
TARRAN now operates in three locations: Düsseldorf, Hong Kong, and Shenzhen. Our R&D and testing center is located in Shenzhen, while our production center is in Europe and Southeast Asia.
Contacto para los medios de comunicación
Sofia Celaá
Marketing Coordinator, UNIT 1
[email protected]
Freda Lu
Co-Founder & Head of Marketing, TARRAN
[email protected]
For further information, interview requests, or campaign imagery, please contact either UNIT 1 or TARRAN.
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